Fashion Shoot for Chrissie Swan | Avella Collection

I’m so excited to announce my involvement with photographing Chrissie Swan‘s new fashion range, Avella, for Big W. I worked with Big W and Chrissie to create the imagery to be used for the range, on everything from swing tags, to in-store display. I couldn’t be happier with the results. Here are a few of the images from one of their Melbourne stores and catalogue.

Also on the shelves at the store was Chrissie’s new book, “Is it just me”, which I photographed the cover for!

For a behind the scenes look at the photo shoot itself check out the video by Melbourne film makers Alex and Jono Films!

Many thanks to Elleni Toumpas for all her hard work assisting on the shoot, Lynda Evans from Designedly for her ever exquisite post production work, Watercooler for their ongoing support and of course, Chrissie for being such a legend to work with!